I have been freelancing for Whitelaw Wells, a well established accountancy firm with offices in Glasgow, Edinburgh and North Berwick.

To boost their profile, I have created a social media presence for them on LinkedIn and adopt a personable yet professional tone of voice to increase their appeal to younger clients. Posting about daily life at the firm also helps promote their work culture and attract candidates for open positions.

My social media strategy has been a resounding success so far, boosting Whitelaw Wells’ following on LinkedIn from 530 to 653 followers, an increase of 23 %.

Scroll down for a flavour of life at Whitelaw Wells: