I have been freelancing for Whitelaw Wells, a well established accountancy firm with offices in Glasgow, Edinburgh and North Berwick.

I have established a social media presence for the firm on LinkedIn to boost their profile, increasing their appeal to younger clients by establishing a personable yet professional tone of voice. A secondary aim is to celebrate the firm’s work culture and help attract candidates for open positions.

My social media strategy has been a resounding success so far, boosting the firm’s following on LinkedIn by 23%, (from 530 followers to 653 followers).

Scroll down for a flavour of life at Whitelaw Wells: